Friday, January 20, 2006

A big brand is coming folks...Raison d'etre

My friend Mert Beraze has launched his concept brand Raison d'etre - linen is my luxury.
heres the story:
The idea of creating a unique fashion trend was born during a trip to St.Tropéz, the most exclusive town in the world where luxury was invented without any rules.  Mert couldn’t take his eyes from the people walking the beaches of St.Tropéz as if they were born into luxury washing themselves down with bottles of champagne. This whole nonchalant reason for living was the way people were and Raison D’être had to be something as unique and as luxurious.

proud of you Mert! :)

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